Most of my work happens behind the scenes — where ideas are still forming, teams are misaligned, and the path forward is unclear.

I approach every project like a layered story. I start wide — scanning for patterns, blind spots, and emerging signals across the business, customer landscape, and cultural shifts. Then I move in: surfacing insights, aligning teams, and translating complexity into action.

My work lives at the intersection of product, experience, and strategy — where stories aren’t just told, they’re felt. I help teams shape narratives that stretch across departments, ensuring that product decisions reinforce brand promise, that operations reflect intention, and that every touchpoint contributes to something cohesive and meaningful.

Whether I’m mapping a new service model, architecting a platform, or reimagining team workflows, I connect the dots across verticals and disciplines — not just to build smarter, but to build with resonance.

I use tools from innovation strategy, business design, anthropology, and design thinking — and I’m always ready to invent new ones when the moment calls for it.

My job is to help teams see the big picture, align around what matters, and build toward a future they believe in — with structure, clarity, and narrative integrity.